Holla Back rocks the 3rd Ave Festival. Holla back rocks in Front of PLUSH Lounge on 78th street and 3rd Ave. This is our 4th year!... The fun starts at 12 Noon and goes all day long. Great FOOD...Shopping and stuff for the kids! For the adults there is plenty of drinking in Plush during the day and after we are done at 6pm...There will be special guests musicians and a few of our friends will be rocking with us too! hope to see you there for one of the best shows of the year!